It has been tagged as the final 1% on the SEO journey but there are other advantages to running your entire website over HTTPS. Are you running the green address bar?
After years of cowboy style tactics such as link exchanges, keyword stuffing (or spamming) and doorway pages to trick search engines into believing a site has real value we’re finally at a point where the search engines are outsmarting such trickery.
Thankfully, this means we can get on with legitimate SEO practices that benefit both the users and search engines, with the confidence these black-hat techniques won’t negate this good work.
What is HTTPS?
HTTPS uses an SSL certificate to secure transmission of data between a website and your computer’s web browser. It offers a trusted connection that validates a website so that you can be confident they are who they claim. Once a connection is established the website encrypts data that only your browser is able to decrypt, and vice versa with your private data you share with the website. The green address bar in your browser indicates that your connection is secure.
Traditionally SSL has only been essential for commerce related sites where you might share your credit card and even then the only secure pages were those with forms asking for private details. More recently however there’s a trend towards using SSL on any site and all of the site.
While not without complexity, costs and risk, the benefits of running HTTPS encryption can be compelling. Read more…