Is your blog configured correctly?
Ever wondered if your blog is really helping your search ranking?
Wonder no more, SEO master Rand Fishkin at Moz has recently posted their findings on a bunch of SEO techniques. Most interesting is that should you have a blog running on a subdomain, for example http://blog.yourdomain.com.au there is likely to be zero benefit to your primary http:///www.yourdomain.com.au website.
This is a hugely common scenario because the blog is often an afterthought and thus banged up in the quickest fashion on a subdomain. In addition it is possible that technology conflicts may prohibit a blog running on the primary domain but in the most part these can be worked around with modern infrastructure. Is it time to rethink your blog strategy?