Is your blog configured correctly?

Ever wondered if your blog is really helping your search ranking?

Wonder no more, SEO master Rand Fishkin at Moz has recently posted their findings on a bunch of SEO techniques. Most interesting is that should you have a blog running on a subdomain, for example http://blog.yourdomain.com.au there is likely to be zero benefit to your primary http:///www.yourdomain.com.au website.

This is a hugely common scenario because the blog is often an afterthought and thus banged up in the quickest fashion on a subdomain. In addition it is possible that technology conflicts may prohibit a blog running on the primary domain but in the most part these can be worked around with modern infrastructure. Is it time to rethink your blog strategy?

Take 10 and learn more with Rand’s nerdy yet entertaining video.